To be user-friendly to shoppers as well as search engines for product information, a website must be easily found, read, and understood in terms of its colors, measurements, sizes, and prices, among other things. When its audience comes from different regions, it should have standard and / or metric measurements. The images of these products must match the physical objects to ensure that their color and shape are correct.
There are sellers who only display the prices of their products when they are added to the users cart. Perhaps this is because they either have a special promotion or are trying to take advantage of the minimum value of the advertising policy. However, even though hiding prices does not directly affect SEO, there is a tendency for shoppers to leave at a time when the product page does not show the price details. This can lead to high buoyancy rates, which will be discussed in the following section.
Design Thinking About Shoppers
A website and product page should be designed in a way that will provide a great shopping experience. Recognizing that businesses offer the best products with the most appropriate products in their industry, shoppers can get frustrated and discharged if their website is difficult to find or navigate.
Design is also an essential part of SEO. When search engines find that a website has an exceptionally high bounce rate, in which visitors exit as soon as they land on their web page, the site’s ranking will begin to fall. A website that is well designed is capable of reducing bounce rates and lets visitors browse multiple pages, even if they do not easily find the information they need or want.
For an eCommerce website to be successful, it must be easy to find and navigate, with appropriate menus and navigation options that tell visitors the information they see after clicking a link. Images should only be used sparingly as they can take time to load, which can make shoppers impatient and push the back button. In this regard, load time is also a ranking factor. Therefore, it is best to load web pages.
Do Not Add Cluttered or Complex URLs
Visitors are able to access a webpage through an address at an online shop, called a URL. It contains a lot of information squeezed into a small space. This may include actions such as product name, category name, type of files and / or “_blank” so that users can open a new link in another window.
Based on SEO standards, URLs should probably be clear and easy to read, with keywords that are relevant to the text on the results page.
Search engines can obtain many information from a URL, such as lawnmowers for the sale of green and gas fired varieties. At first glance, users should be able to see which URL leads. When they send the link to others, the recipient will see that the site is about the legalists and click to see the products. A complex URL like the first example can confuse people who may not know where it will lead them.